Newcastle's home ground has joined a long list of sporting venues in the world to change it's name because of corporate sponsorship. For the rest of the season St James' Park will be known as Sports Direct Arena, with the stadium changing it's name to whoever buys the name next season.
Northern Rock as also no longer the shirt sponsors, with the shirt now on the market for a sponsor. No matter what they call it... it will always be St. James' Park.
St James' Park to be renamed Sports Direct Arena
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